Jamie Kern Lima is a force to be reckoned with. You may know her as the founder of IT Cosmetics, one the biggest and most successful makeup brands out there. More recently, she released the new book “Believe IT: How to Go From Underestimated to Unstoppable.” She talks about her personal struggles, how she got where she is, and how she’s relied on faith and belief when things get hard. She’s a phenomenal woman with a phenomenal story.

Question Highlights:

  • How did you start IT Cosmetics?
  • What do you say to women who don’t trust their gut?

“It’s so easy to talk yourself out of your truth.”

-Jamie Kern Lima


  • How hard work sometimes looks like luck
  • Drowning self-doubt
  • Trusting yourself
  • Doing big things


Helaine Knapp

Founder & CEO of CityRow Go. After spending years climbing the corporate ladder, Helaine Knapp left the world of publishing for tech start-up life. Group fitness was her outlet while working hard and taking on the hustle and bustle of New York City. However, months of spin and boot camp classes left her with a lower back injury, and she began searching for a workout that was low impact, but super effective. After a friend suggested rowing, Helaine initially rejected it as something “my dad did in college,” but following a few workouts on a sexy machine, and pairing it with total body sculpting moves, her mind was changed and the concept for CITYROW was born. With a mission of delivering a smart, fun, effective workout to all fitness levels, under Knapp’s leadership, CityRow has grown from one studio in New York City to a national, omnichannel fitness brand with 12 open studios and 65 franchises sold nationwide along with a top-ranked, on-demand, global program featuring at-home rowers and a fast-growing digital subscription business. Knapp has yet to row on the water and has been featured as a business leader and a wellness expert on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance, and PEOPLE, among many others.


Go to Top