In every aspect of our lives, we have expectations of certain people: Ourselves, our partners, our kids, our family, and our friends. But expectations can be harmful, especially with friends. When you’re starting a business, it can feel like we expect those close to us to show up and care as much about the business and what we’re doing as we do. Of course, you want the people in your life to do so, but the communication that unlocks this kind of participation and support is all on you. It’s up to you to let them know how much it means to you.

Expectations are all about communication.


  • Setting clear expectations
  • Communicating your priorities
  • Making calls over texts


Lori, Alli & Brit

Girlfriends & Business is for ambitious women who want to take their business, career, and life to the next level. Hosts Alli Webb, founder of Drybar, Lori Harder, founder of Lite Pink, and Brittany Driscoll, founder of Squeeze are your new virtual business besties bringing you the conversations, mentorship, and advice they wish they had while building their businesses.

They’re the girlfriends you’ve always wanted and they’re bringing you conversations and real-world insights with other female entrepreneurs, founders, and experts to help you grow and scale your business while balancing your life and relationships. Also available on a weekly basis – a roundtable chat between this powerhouse trio, who all have very unique and distinctive backgrounds ready to share their takeaways from their own experiences and ups and downs.

Get ready to laugh, cry, and be inspired while listening to real, approachable advice and authentic stories that will motivate you along your journey. They’ll be that reassuring voice you need to remind you, you don’t need to be an expert to start your own thing or get that raise! We got you and believe in you!


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