Alyssa Rosenheck is a true changemaker. She’s been recognized as a pioneering voice and successful disruptor by several major outlets. She’s a celebrated architectural and interior photographer, and the best-selling author of “The New Southern Style.” She’s also a stylist, speaker, and cancer survivor who, after her diagnosis, pivoted from a consuming corporate career into creative entrepreneurship and pioneered a new business model in the field of photography. Through her book and platform, The New Southern, Alyssa is turning messages into movements and providing a blueprint for others to tap into their creative power and community.

Question Highlights:

  • Where did you start in your career, what did you learn as you went along, and where did you pivot?
  • How did you build your creative career?
  • How do you find a balance with social media?
  • How have you applied the learnings from the past year to your life and business?
  • What is your daily routine?
  • What are some of your go-to wellness practices?

Once your work is out there in a public way, it compounds like a 401k.”

-Alyssa Rosenheck


  • How Alyssa became a photographer
  • Tapping into your creativity
  • Finding balance online
  • Being present for the process
  • Having a successful routine


Helaine Knapp

Founder & CEO of CityRow Go. After spending years climbing the corporate ladder, Helaine Knapp left the world of publishing for tech start-up life. Group fitness was her outlet while working hard and taking on the hustle and bustle of New York City. However, months of spin and boot camp classes left her with a lower back injury, and she began searching for a workout that was low impact, but super effective. After a friend suggested rowing, Helaine initially rejected it as something “my dad did in college,” but following a few workouts on a sexy machine, and pairing it with total body sculpting moves, her mind was changed and the concept for CITYROW was born. With a mission of delivering a smart, fun, effective workout to all fitness levels, under Knapp’s leadership, CityRow has grown from one studio in New York City to a national, omnichannel fitness brand with 12 open studios and 65 franchises sold nationwide along with a top-ranked, on-demand, global program featuring at-home rowers and a fast-growing digital subscription business. Knapp has yet to row on the water and has been featured as a business leader and a wellness expert on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance, and PEOPLE, among many others.


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