Jaclyn Johnson is a force to be reckoned with. She’s the founder of Create & Cultivate, a curated event to support ambitious women. She’s also the host of her own podcast, “Work Party.” Like many businesses this past year, she had to pivot to keep the brand going, and they made it look easy. We talk about what it was like running a company through all of that, from launching a physical product line to offering online courses.

Question Highlights:

  • How did you pivot through COVID?
  • What are you personally enjoying the most right now?
  • How did you launch a physical product line from scratch?
  • What’s the best advice you’ve given or been given?
  • What are you excited for next?

There is no rule book for achieving success.

-Jaclyn Johnson


  • Having to pivot through COVID
  • Getting back to live events
  • Launching a physical product
  • Discovering the new normal


Helaine Knapp

Founder & CEO of CityRow Go. After spending years climbing the corporate ladder, Helaine Knapp left the world of publishing for tech start-up life. Group fitness was her outlet while working hard and taking on the hustle and bustle of New York City. However, months of spin and boot camp classes left her with a lower back injury, and she began searching for a workout that was low impact, but super effective. After a friend suggested rowing, Helaine initially rejected it as something “my dad did in college,” but following a few workouts on a sexy machine, and pairing it with total body sculpting moves, her mind was changed and the concept for CITYROW was born. With a mission of delivering a smart, fun, effective workout to all fitness levels, under Knapp’s leadership, CityRow has grown from one studio in New York City to a national, omnichannel fitness brand with 12 open studios and 65 franchises sold nationwide along with a top-ranked, on-demand, global program featuring at-home rowers and a fast-growing digital subscription business. Knapp has yet to row on the water and has been featured as a business leader and a wellness expert on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance, and PEOPLE, among many others.


Go to Top