Alex Saks makes movies happen. She’s the principal of Page Fifty-Four Pictures, a filmmaker-driven, independent production company. Despite grabbing drinks with the likes of Diane Keaton, she’s one of the most down-to-earth and hard working girls out there. She’s been honored by Variety and the Hollywood Reporter as a person to watch. She talks about what it’s like to build a career in a male-dominated industry, learn the imperativeness of hustle, and be your own boss.

Question Highlights:

  • What led you to where you are today?
  • What have been some of the challenges as a woman in this industry?
  • What are some of the tools you use to get through hard times?
  • How has the pandemic impacted you?
  • Do you do anything consistently that sets you up for success?

“You learn the most from the rough experiences.”

-Alex Saks


  • Alex’s career path
  • Starting your own production company
  • Working in a male-dominated industry
  • How to work through hard times
  • Alex’s daily workflow
  • Having appropriate expectations of your employees
  • Rolling with the punches


Helaine Knapp

Founder & CEO of CityRow Go. After spending years climbing the corporate ladder, Helaine Knapp left the world of publishing for tech start-up life. Group fitness was her outlet while working hard and taking on the hustle and bustle of New York City. However, months of spin and boot camp classes left her with a lower back injury, and she began searching for a workout that was low impact, but super effective. After a friend suggested rowing, Helaine initially rejected it as something “my dad did in college,” but following a few workouts on a sexy machine, and pairing it with total body sculpting moves, her mind was changed and the concept for CITYROW was born. With a mission of delivering a smart, fun, effective workout to all fitness levels, under Knapp’s leadership, CityRow has grown from one studio in New York City to a national, omnichannel fitness brand with 12 open studios and 65 franchises sold nationwide along with a top-ranked, on-demand, global program featuring at-home rowers and a fast-growing digital subscription business. Knapp has yet to row on the water and has been featured as a business leader and a wellness expert on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance, and PEOPLE, among many others.


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