Are you a big dreamer? Are you starting with an idea, or still finding clarity, or wanting to scale something massive? Amber Venz Box is the CEO of a billion-dollar company and she’s going to show you how this could be possible for you. When looking for a solution for her own blog, she launched rewardStyle to help match brands and influencers together and make the process painless for everyone involved. Like so often happens, solving her own problem led to solving others problems, which led to massive success.

Question Highlights:

  • What did it look like when you first started piecing together your idea?
  • What was your background when you first started?
  • How would you tell someone else to start knowing what you know now?
  • How did your vision come to you?
  • How does rewardStyle work for anyone wanting to use it?
  • How has helping other entrepreneurs impacted you?
  • What would you say to someone wanting to build an influencer program into their business?
  • What’s something you wish you had known sooner?

“Being your own customer is a superpower.”

-Amber Venz Box


  • Bringing an idea to reality
  • Networking while you build
  • How your ideas progress
  • Who rewardStyle is for
  • Helping other entrepreneurs thrive
  • Building an influencer component into your business
  • Hiring the right people


Helaine Knapp

Founder & CEO of CityRow Go. After spending years climbing the corporate ladder, Helaine Knapp left the world of publishing for tech start-up life. Group fitness was her outlet while working hard and taking on the hustle and bustle of New York City. However, months of spin and boot camp classes left her with a lower back injury, and she began searching for a workout that was low impact, but super effective. After a friend suggested rowing, Helaine initially rejected it as something “my dad did in college,” but following a few workouts on a sexy machine, and pairing it with total body sculpting moves, her mind was changed and the concept for CITYROW was born. With a mission of delivering a smart, fun, effective workout to all fitness levels, under Knapp’s leadership, CityRow has grown from one studio in New York City to a national, omnichannel fitness brand with 12 open studios and 65 franchises sold nationwide along with a top-ranked, on-demand, global program featuring at-home rowers and a fast-growing digital subscription business. Knapp has yet to row on the water and has been featured as a business leader and a wellness expert on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance, and PEOPLE, among many others.


Go to Top