When you’re trying to start a business while also making the most of your life, it can feel like every single second counts. You have to find the discipline to focus on what matters most – but how do you know what that is? We’re going to break down how to differentiate the urgent from the important so that you can make the most of your most important resource: time.

Do not live your life in default mode.

-Brittany Driscoll


  • The difference between urgent and important
  • What happens when we respond to what’s important
  • How preparation can cut down on urgent and important tasks
  • The decision-making matrix


Lori Harder

Lori Harder is a proven entrepreneur having built 3 separate seven-figure businesses. She is currently the founder and CEO of Lite Pink, a new lite rosé flavored wine seltzer that helps women connect, collaborate, and celebrate. Lori is a best-selling author of A Tribe Called Bliss and runs a Forbes Top 18 female-led podcast called Earn Your Happy with over 25 million downloads. Her career started in the fitness industry as a former 3X fitness world champion, 11X fitness cover model, and also owned and operated her own gym. This experience quickly transitioned into a passion for business, where she helps women make money and is a leader in personal development. Her proven success led her to create her own online courses, educational entrepreneur events, and became a top earner, alongside her husband, Chris, in network marketing. Lori is the founder of the Bliss Project women’s event where thousands of women from around the world have attended each year for the past nine years. Lori and her husband currently reside in Scottsdale, Arizona with their dog, Bananas.


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