Athena Severi is renowned for her eCommerce events where she helps Amazon entrepreneurs achieve lifestyle freedom through their business. She co-founded the Titan Network, an invite-only mastermind group that works to accelerate that goal as quickly as possible. We talk about how she got tipped off into the world of Amazon, how it is life changing for so many people, and how you can get into it, too.

Question Highlights:

  • How did you get started selling on Amazon?
  • How do you come up with ideas to sell on Amazon? How do you get started?
  • How long does it take to build a seven-figure business?
  • Where did your idea start from?

“If you want to have it all, you have to make time for it all.

-Athena Severi


  • Finding a product to sell
  • Knowing your customer
  • Building your brand
  • Having a seven figure expectation


Helaine Knapp

Founder & CEO of CityRow Go. After spending years climbing the corporate ladder, Helaine Knapp left the world of publishing for tech start-up life. Group fitness was her outlet while working hard and taking on the hustle and bustle of New York City. However, months of spin and boot camp classes left her with a lower back injury, and she began searching for a workout that was low impact, but super effective. After a friend suggested rowing, Helaine initially rejected it as something “my dad did in college,” but following a few workouts on a sexy machine, and pairing it with total body sculpting moves, her mind was changed and the concept for CITYROW was born. With a mission of delivering a smart, fun, effective workout to all fitness levels, under Knapp’s leadership, CityRow has grown from one studio in New York City to a national, omnichannel fitness brand with 12 open studios and 65 franchises sold nationwide along with a top-ranked, on-demand, global program featuring at-home rowers and a fast-growing digital subscription business. Knapp has yet to row on the water and has been featured as a business leader and a wellness expert on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance, and PEOPLE, among many others.


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