Keeping in mind that we’re emerging from the pandemic and starting to get back into the swing of things, Brit walks us through her current morning routine to see what tips and inspiration we can get from it. From practicing gratitude, to breakfast, to finding time for Instagram, it’s important to be intentional about what you pack into your morning hours in order to set the tone for the rest of your day.

“Incorporate gratitude into your morning routine. It will change your life.

-Brittany Driscoll


  • The importance of a morning routine
  • How a good work/life balance helps you feel better
  • A little gratitude going a long way


Brittany Driscoll

Brittany Driscoll is the Co-Founder and Chief Executive Officer at Squeeze, a way better massage experience from the founders of Drybar.

Prior to launching Squeeze, Brittany spent four years running marketing for Drybar where she helped take the company from $30M to more than $100M. She also opened more than 50 new shops and launched the Drybar product line internationally, as well as in Sephora, Ulta, Nordstrom and Bloomingdales.

Before Drybar, Brittany spent over a decade in marketing and advertising at agencies including Mistress (Mattel, The Coca-Cola Company, Hilton Worldwide), RAPP (Skype, Toyota), and experiential agency USMP (Home Depot) and has since been featured in Forbes, Fast Company, Entrepreneur and more.

After opening the first Squeeze location in Studio City, CA, Brittany moved to Nashville, TN with her husband Jack to build Squeeze’s corporate headquarters while feeding her love of country music, wide-open spaces, and of course, southern hospitality.

At age 25 Brittany was diagnosed with Stage 2 melanoma after noticing an unusual mark on her leg (while blow-drying her hair, of all things!). She was lucky to have caught it early and is now cancer-free. As a cancer survivor, who is also married to a cancer survivor, Brittany and her husband have committed to a positive mindset and a healthy lifestyle – one of the many reasons she’s excited to continue building The Feel-Good Revolution at Squeeze.

As a female entrepreneur, Brittany has a strong passion for supporting other women in business and has become a thought-leader in her community. She believes in speaking up for what you believe in, empowering people to use their voice, and that we all have the ability to change the world for good. Brittany’s love for people shines through everything she does and is a testament to the company culture she has created at Squeeze, which was inspired by her favorite Maya Angelou quote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Brittany’s wellness routine includes waking up early, practicing gratitude, working out, getting regular massages, and meditating because she firmly believes: your mindset is your superpower.


Go to Top